Nike golf announce that they will stop making and selling clubs, balls and golf bags but focus more on their soft goods business in golf.
This means we are still going to see a very strong showing if not stronger than ever of the Nike brand across the world tours. As the biggest sports brand turns its full attention to what it has always done best, clothes, shoes and marketing.
The big question that many now ask is what happens to their two big signings in Rory McIlroy and Tiger Woods. At the time of writing this post Tiger is still NOT playing on or in any tour events due to injury but still is very much in many golfers minds.
I see this move as only a positive one for Nike as I have always believed that trying to sell a brand that many think as a trainers brand to the wonderful world of golf was always going to be a huge struggle. Golfers are stubborn, often stuck in a very single minded mind set and not open to new or change. This is often referred to as tradition where I see it often as a huge restriction in our great game.